CMO Playbook: CEO Alignment + Momentum

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    Most CMO friction isn’t about marketing, it’s unclear expectations.​
    This Playbook helps you surface what “great” looks like, turn it into a 90-day plan, and keep your team focused on the moves the business will actually feel.

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    You'll put into action:

    1. CEO Alignment Scorecard: define “great” in your CEO’s language.
    2. Next 90-Day Momentum Plan: Turn priorities into visible progress.
    3. Decision Filter: protect focus when everything feels urgent.

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